Spend the day learning about marketing, shipping,
art, quitting, engagement, innovation, creativity and
education.

Join Seth Godin for his first public New York City
event of 2012

Get the full scoop here:
http://www.squidoo.com/seth-godin-live-in-tribeca

Early bird registration till April 22nd, 2012.

All details online here:
http://www.squidoo.com/seth-godin-live-in-tribeca

Yours
John W. Furst
Email Marketing at
E-Biz Booster Blog

     “When Thomas Martin, bull-rider and rancher, disappeared on his way to his hunting camp one night people thought they knew what happened to him...they were wrong.” ~ Becky Blanton

Check it out like I do.

The homepage of the book
   http://octoberabduction.com/

Purchase the book directly at Amazon.com
   The October Abduction of Thomas Martin: Bloodline (Volume 1)

About the Author
     Becky Blanton is a TED Global 2009 speaker, a former journalist of 23+ years, and a full-time writer and ghostwriter. Although the characters and the events in their lives are fictional, the October Abduction Series are based on real events, facts and historical as well as Biblical references.

Check it out.

Yours
John

(The author is a friend of mine and sent me a review copy of the book free of charge. I might get compensated if you buy a copy. However, I love what I am reading right now.)

Thanks to Google who reminded me with their Google privacy and terms of service notifications that I actually had and account on Orkut. :-)

Have a great day.

Yours
John

Hi,

I rarely write about political topics unless I have the feeling that I need and I can contribute a small piece to cause change for the better.

Just yesterday people in the USA and all over the world have proven once again that the Internet is a viable medium to protect democracy and freedom.

The sponsors of the Stop Online Piracy Act — SOPA — have pulled their bill back.

Sure that's just one (another small) victory in the everlasting battle between status quo and embracing change, but the signal to the law makers are nonambiguous:

Don't tamper with the Internet!

“…regulations must be effective and safeguard benefits of the open net.”

Therefore, I hope that this is my last blog about net neutrality, an open, and free Internet, which I had to write this year.

Here we go.

... and it doesn't even have to be your fault.

My personal opinion on the SOPA and Protect IP debatte in the USA.

• It's not good.
• ...

We just arrived here. Now, it's time to make sure this will be the best year ever for you and for your business.

Let's start with making sure your marketing and advertising efforts lead to more sales.

While you can pray—it might help in some instances—you should get a highly effective landing page in place.

Here is an outline that will help you get started quickly.

Ten Key Landing Page Features That Draw In Users

Have a great day.

Yours

John W. Furst
Email and Internet Marketing Strategies
at E-Biz Booster Blog

Brand Catalyst and Verbal Designer Bernadette Jiwa just has published her IDEA MANIFESTO.

A compelling piece of Art that is supposed to spread. Let's pick it up and share it. That is what I am doing right now.

Pick up your free copy and help spread the word.

Yours
John W. Furst
E-Biz Booster Blog

Hello "Small" Business Website Owner:

You don't want to deal with the technology behind your website too much, don't you. And you don't even have to. A big part of the tasks you need to perform in order to maintain your site can be done from within the browser quite elegantly. There is almost a setup wizard for everything.

Many of you will use Google Analytics to track the performance of your site. It's rather easy to use, although there is some learning curve involved. As reward for studying the tool you'll learn what turns your web visitors on and what turns them off. Those stats are extremely important to grow your site into a profitable direction.

But Google Analytics and many other tracking solutions don't tell you the whole story.

Those type of tools rely on JavaScript code, hidden images and browser cookies. For example, look up the help pages for Google Analytics to find out under which circumstances a visit to your webpage will not be counted. You'll also learn that you need to tag certain types of files (like downloadable PDF-files) manually or with have it done with a plugin function of your CMS or weblog software. Examples for such software are: Joomla, Drupal and WordPress to name the most popular ones.

Generally speaking those tools report valuable information about the visitors that come to your site with good intention.

But that's not what I want to talk about here.

What about the bad guys?

You won't find hints in Google Analytics that your web server is under any sort of attack or that some of your links are broken or that somebody is stealing your bandwidth.

But it is not only about bad guys.

Only Log-files contain information on visits from search engine spiders (they don't bother with JavaScript). It can be useful information for search engine optimization.

The web server logs contain records about every activity, including PDF downloads, image downloads, all sorts of errors that you can't catch otherwise, etc.

Usually your web hosting company offers the use of such software as an additional subscription. Some packages even include a very aggregated from of those types of analysis. Not very detailed with limited functionality but good enough to catch bigger types of issues. Alternatively you can get and install free open-source software or commercial solutions. But first, check with your web hosting company.

Just want to say that: "Look at your log files at least every once in a while."

To Your Success

Yours
John W. Furst
Website Development 
At Fcon21

Good morning fellows,

Successful serial entrepreneur Derek Sivers shares his insights.

Check this out:

The Co-op Business Model

Yours
John W. Furst
Email And Internet
Marketing Strategies

___________
Image credit: ©2011 by Derek Sivers.